what is on-page SEO

On-Page SEO (On-Page Search Engine Optimization) is the practice of optimizing your website to rank on Google. According to evolution, On-Page SEO is “a method used by websites to better their position in search engine results pages.”

If you want to rank your keywords, your website needs to be optimized for search engines like title tags, meta descriptions, and the content itself. If you want a good chance at ranking well in Google and other search engines, you must implement On-Page SEO.

Just An article isn’t enough to rank, so you need to optimize your website for SEO.

What is on-page SEO?

On-Page SEO is part of the overall quality of your website, and it can improve everything from your site’s load time to how well it ranks on the search engines. SEO is not a big thing to learn, even On-Page SEO that you can learn in just a couple of hours. It’s not only easy – it’s fun as well.

On-page SEO is the first thing a search engine spider will check, which is the most important part of SEO.

Why do you need on-page SEO?

Google has been saying for many years that the number one ranking factor is “on-page SEO.” When your site lands in the top spot, Google considers it a sign that your website is useful to users. If a search engine spider finds keywords on your page, it means that you are doing something right, and it’s a result that you can judge.

Why on-page SEO is so important

A recent study by Searchmetrics found that On-page SEO has the third most important ranking factor for Google rankings. They also found that Google penalizes pages without an XML sitemap, which can be created from your website’s admin dashboard and submitted to Google Webmaster Tools. A different survey by Moz saw that On-page SEO is the number one reason a site ranks well in search engines.

But how can you optimize your website? You need to follow a process that will show Google and other search engines.

Title Tag:

The title tag is the text you put at the top of your browser window (the title bar) that any human visitors see.

The following are some important points to remember when using the title tag on your website:

  • Keep it short, but give a clear indication of your site.
  • Don’t use a keyword more than once.
  • Using keywords is okay, but do so naturally for both humans and search engine bots.

Meta Description Tag:

The meta description is the text that appears when you click on the title of a search result from Google. It’s one of the first things potential visitors will see about your website, so it must be compelling and accurate.

Here are some best practices for optimizing your meta description tag:

  • Use keywords but don’t make them sticky long or repeat them unnecessarily. 
  • Give a clear indication of your site in a description.
  • Keep it short, but give enough information so that people know whether they’re interested in clicking through to see more or not. 
  • Make sure it’s relevant and doesn’t look like keyword stuffing.

RSS Feed(s) for Content Management Systems (CMSs) like WordPress or Drupal etc.:

RSS Feeds XML files containing a list of media content such as articles, audio files, and video files that subscribers can access with an RSS reader. 

If you have implemented the above points, you have successfully optimized your website for search engines.

The next part is your content which is the most important part of it, and it is the heart of your website. 

Once visitors land on a page, they do not stay there for long. They look at the most engaging content and make their mind up whether they are going to stay or leave.

So you must create Well-written, Unique Content that will attract visitors to your site.

Remember, when writing your blog articles, focus on quality as much as quantity.

If you want to rank well in Google, implement the above points. Your site will load faster, and visitors will appreciate a well-written article with many beautiful images. 

If you have not implemented these points in your blog yet – do it now.

Is on-page SEO different than technical SEO?

No, a search engine spider will not have time to check every element of your web pages. Instead, they use a list of on-page SEO factors, which can be seen below (See an example of this list on Google’s On-Page SEO Checklist):

Proper use of Titles and Meta Descriptions: title tags are the most important part of your website. Your page’s titles should include keywords but don’t make them repetitively used in your meta description tag. 

Well-written site content: Search engines rank websites with good content higher than websites that directly sell products or offer services. Once you provide value through content, then google gives high rankings automatically.

Concise and Organized Site Structure: Search engines understand that site structure affects the overall performance of a website. The more efficient and organized your site is, the higher it ranks in search results. 

The Right Meta Tags: Your meta tags describe your page and help other users find it in search results. Use keywords as they should appear in your title tags, but use them appropriately and don’t repeat them excessively. 

Jump-Starting Your SEO Campaign: You can do a lot to improve your On-page SEO right now by focusing on the most important factors. The sooner you implement these changes and gets better the ranking.

Read more: 7 Different Types of SEO In Digital Marketing

Benefits of implementing On-page SEO

On-page SEO is your website’s ultimate goal since that would be the part of your website where the most traffic comes. Just imagine if you could get into direct contact with a potential client when their attention is on your website. That’s huge! For example, here are some facts about search engine traffic: 

-According to Moz.com, on average, 88% of search engine traffic comes from Google. 

-According to Investopedia and Search Engine Journal, Google owns 79% of the search engine market, Yahoo owns 10%, AOL owns 4%, and Microsoft’s Bing only has 8%. 

-According to Webtrends, Google receives over 2.8 billion searches per day. 

-According to the Social Media Marketing Industry Report from 2020, Google accounts for over 90% of all US searches. 

-According to Internet World Stats, Google receives approximately 68.3% of all search engine traffic in the US alone. 

-According to SearchMetrics, 70 million people log into their Facebook accounts daily, and 52 million people visit Twitter daily.

Conclusion:

One of the most important factors for a website’s success is on-page SEO. Website traffic is the ultimate goal for every successful website. So On-page SEO is something you can do yourself by understanding and following the necessary steps to make a better website and ranking.

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