7 Different Types of SEO In Digital Marketing

SEO is the process of affecting the visibility of a website or a web page in a search engine’s organic search result page. In general, once your website achieves the top position, those visitors can convert into customers. SEO may target different kinds of searches, including image, local packs, video and news.

1. On-page SEO

On-page SEO concentrates on the website’s content and the specific keyword phrases related to a site’s pages. Search engines use an index of the web site’s pages to determine which pages are relevant for each search query. This index is continually updated and follows that can rank old or poorly performing links. In addition, many search engines put more weight on newer websites with fresh content.

  • Use a short, descriptive URL
  • Write a compelling title tag
  • Write a compelling meta description
  • Image optimization
  • Add internal links

2. Off-page SEO

Off-page SEO is increasing the popularity or ranking of a website in a search engine by influencing external websites and web pages that link to it. This process has been successful due to the importance of links in an internet user’s decision-making process. Search engines use anchor text on hyperlinks from other websites to determine their relevance., therefore delivering greater importance to sites with lots of links directing traffic towards them while providing less influence for unasked sites with few outgoing links.

The off-page SEO strategy relies on building backlinks via paid advertising and exchanging links with similar websites (link insertion).

  • Contribute as Guest Author
  • Question and Answer
  • Video Submission
  • Press Release

3. white hat SEO

The white-hat process includes reaching out to other sites and marketing one’s business ethically to gain better rankings on search engines through blogs, social media, press releases, etc. The goal is not to create backlinks with spammy material but to create quality content related to your business industry or niche and reach out to your target market as well.

Black-hat SEO is the practice of using tricks against Google’s guidelines to manipulate the rules of search engine optimization. The intent behind black-hat SEO is usually to drive traffic to a site because it can produce results fast and requires little investment and few skills. Black hat SEO includes building low-quality or spammy backlinks, keyword stuffing, and other tricks.

5. Technical SEO

Technical SEO is the process of ensuring that a website is visible in search results. It involves improving the quality of pages, their content, and server capacity to help on-page optimization and make them crawlable by Googlebot and other contemporary search engine crawlers. This process has two varies.

  • On-page technical (e.g. HTTP headers, meta tags, site map) 
  •  off-page technical (e.g., XML sitemaps, permalinks).

On-page aspects include the code used to mark up each page with instructions written in HTML or with other regulations such as microformats that enable usage tracking by software programs such as Google Analytics.

  • Plan your website structure (this is for new website only)
  • Check your website is crawlable
  • Check indexable
  • Website Speed

 6. local SEO

The process of local SEO is targeting the Google Maps pack to get more traffic to your website. The first step is to ensure that you have a Google My Business account which will help you get indexed into the map pack. The reason for this is so that people can find you with their exact location in mind.

The second part of local SEO would be getting your website indexed on Google Places and Bing Places so that there are more places for potential customers to find you. To do this, make sure you have some way for people to contact and visit your business on your website. It doesn’t work if they need another avenue to reach out other than social media or phone numbers.

  • Create GMB profile
  • Create/Claim listings on other directories
  • Submit citations to top 50 sites
  • Check competitors citations

7. YouTube

YouTube SEO is essential to your success with YouTube. Most people now prefer watching videos to reading blog posts because it is easier on them. You can share your favorite social media sites on youtube and connect with people with similar interests. It also allows you to add a comment or subscribe to a person’s videos.


Bangaloredigitalmarketing has been providing our SEO Services in Bangalore for many years now and has helped many various-sized businesses with different needs get better online visibility and achieve their goals.

 We help you reach your SEO goals and make a difference in your business. We provide all digital marketing services from end to end, including web design, social media marketing, branding, website development, and search engine optimization.

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