TYPE OF BUSINESS
So the first thing you need to think about is what type of business actually should be doing local SEO.
so let’s get that out of the way first so it should be a multi-location business an enterprise or education type of website a franchise just basically somebody who wants to rank locally like a plumber or catering those are the type of sites that want to show up when you do a search with the location.
Inside of Google right a local search result the first thing you want to do is you want to figure out where are your customers online.
Draw a map of every single place that they go online where they are going to want to find your business. we get into where those places probably are next but it’s a really good idea to make a sheet an excel sheet or a Google sheet and then to list every single place where your customer would potentially be to make sure that you’re addressing every single one.
CREATE GMB PROFILE AND OPTIMIZE
You want to create your top profile on your business, but the essential profiles are Google my business.
You may consider a Review profile like Glassdoor is essential, but consumers don’t look at Glassdoor as much as possible, but it ranks high in the local results.
Industry-specific sites Instagram, LinkedIn articles and news and YouTube, what you want is when somebody searches for your business you want to make sure that if they search for your brand name and results are very good just around your organization, reputation management you should manage.
If they go to any of these sites right here that you have good reviews a good profile, you have a lot of good stuff going on there so that they want to use your business look at the name, address and phone number are all those correct information.
That’s incredibly important for local SEO name address, and phone number, photos, videos, reviews are critical.
Do you have a good description, primary services listed and good response time, so how quickly are you getting back to people.
You want to produce your top profile on your organization, but the vital profiles are Google my organization.