What you will Learn Here (PPC Training Syllabus)

Why Choose BDM For PPC Training in Bangalore

What is it that sets our PPC training a class apart? What makes Bangalore Digital Marketing’s PPC training in Bangalore an impactful program? Here are some highlights that make our PPC course in Bangalore the top choice for aspiring digital marketing professionals:

1. Self-paced learning with videos and online sessions to complement the offline sessions.
2. Comprehensive curriculum covering all aspects including keyword research, ad creation, campaign optimization and advanced bidding strategies.
3. Continuous and practical learning through quizzes, and assignments during the PPC training in Bangalore.
4. Hand-on learning in real time through live campaigns and knowledge sharing through detailed case studies.
5. Live doubt-clearing sessions with a panel of eminent industry practitioners.
6. Data analytics to understand campaign performance, along with conversion tracking.
7. Recognized certification upon completion of the course, boosting your credibility and career prospects.
8. Career support with great placement opportunities via our extensive industry network.

Networking opportunities to connect with industry professionals and peers while doing the PPC course in Bangalore.

Certifications

Key Topics Covered in PPC Training in Bangalore

1. Introduction to PPC: How does pay-per-click advertising fit into the broader digital marketing landscape and how it is among the most cost-efficient methods of digital marketing.
2. Keyword Research & Selection: How to identify high-value keywords via understanding user search intent, implementing competitor keywords analysis, using long tail keywords, utilizing keyword research tools to drive targeted traffic.
3. Ad Creation & Optimization: How to craft compelling ads and optimise them for best performance via A/B testing, exploring ad extensions, and monitoring performance metrics to capture attention and drive clicks.
4. Bid Management Strategies: How to choose between various bidding strategies by understanding options, setting bids based on goals, allocating budgets, monitoring, and optimising to effectively manage ad spends and improve ROI.
5. Campaign Structuring & Management: How to structure and manage PPC campaigns by defining campaigns, segmentation, targeting, budgeting, organising ad groups, creating effective ad copies, and optimising campaigns to achieve best performance.
6. Landing Page Optimization: How to design and optimise landing pages to increase conversion rates and ensure a seamless user experience from ad click to conversion.
7. Conversion Tracking & Analytics: How to set up and use conversion tracking tools by precise definition of conversion, analysing data, using attribution models, and reading off all these through dashboards to measure campaign success, analyse performance, and make data-driven decisions.
8. Competitor Analysis: How to identify opportunities and outperform competitors by analysing everything they use including their keywords, their ad copies, their creatives, their bidding strategy, and benchmarking performance.
9. A/B Testing for Ads: How to evaluate different ad variations by creating versions, evaluating visuals, varying landing pages, testing different audience segments, and gathering data to determine the ads which perform best.
10. Advanced PPC Techniques: How to use remarketing, dynamic search ads, and programmatic buying to enhance your PPC skills and drive superior results.

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