Traditional marketing has been booming for 20 years, like Tv advertising and radio ads. Tv ads will bring more branding and leads in the before 20 years. But nowadays, digital marketing is taking over traditional marketing. After covid 19 scope of digital marketing is huge in India. Even big brands are interested in digital marketing, and they can reach more audiences in specific countries through digital marketing. And 1 more thing, there are tremendous job opportunities in digital marketing in various fields.