hi this is prakash in this post am going to explain how helps Local SEO for Small Businesses. Today, we live in a digital world. If you are running a small business, the local market is very important for you. It is also important if you want to attract local customers. If you are a small business owner, this article will be very useful for you. Continue reading
What is Local SEO?
So, let’s start with the basics. What exactly is Local SEO? Well, it stands for Local Search Engine Optimization, and it’s the magic that makes businesses more visible online to local customers. Whether you’re a small shop or a service provider, Local SEO can be your game-change.
Why is Local SEO crucial for small businesses?
‘Why Local SEO is Crucial for Small Businesses?’ If you own a small business or are thinking about starting one, then you must implement local SEO strategies.
Local SEO is very important, and if you want to attract nearby customers regarding your business, then you should definitely use Local SEO. For example, if you are doing some service, then surely the nearby customer will contact you. After contacting you, they will visit your location or office.
The 8 Types of Local Search Ranking Factors
Now, we’re ready to dive into the 8 individual local search ranking factors
Google Business Profile Factors
Everything available on the Google Business Profile (GBP) is related to this set of factors. Read this comprehensive guide if you still need to familiarize yourself with Google Business Profiles, which are local business listings. Three GBP elements are highly likely to affect rankings:
Business Title:
The business title is significant if you have a local business because many searches for nearby results. If you have a business title with keywords like SEO agency near me, you will automatically rank that keyword at the top, so choose your business title carefully.
Business Category:
Google my business category is a significant source to rank. If you choose the right category, you can automatically rank. For example, we have two categories: training centers and marketing agencies. Our primary category is a training center, even though we provide courses. Suppose anyone searches and likes a digital marketing course. In that case, our primary category will automatically show as a training institute near me, and the secondary category is a marketing agency. Some people will search for any agency-related query, and then our marketing agency category will display in Google Maps, so the categories are essential in local SEO.