What are SEO Keywords?

Keywords are a vital part of SEO in Search engine results. A keyword can be a word or group of words that describe the content on your website, and it’s essential to have these words in relevant places, such as the title tag, meta description, and H1 tags. You should also include keywords within the body of your content to improve how search engines rank your site.
They should be natural words or phrases that reflect the page’s content. The goal is to have a list of at least 50-100 keywords on your website.
The most popular free keyword research tool is Google Adwords Keyword Planner Tool. It provides keyword suggestions based on what people search for, what they click on, and what they type into Google Search Boxes.

keyword is a word or group of words or search term.
An internet user uses these keywords to know about the information

Why keywords are important in SEO?

Keywords are the most important part of SEO. Search engine crawlers use keywords to determine the relevancy of a page to a search query. The more keywords appear on a web page, the higher it will rank in search engine results pages (SERPs).
If you want more relevant traffic, you must insert keywords on your web pages. That is why keyword research is so essential for SEO, and it helps you find out what people are searching for and what they want to find on your website.

Keywords help you as a website owner to:

• We can Create useful content for your target audience
• Communicate to Google that a webpage is a relevant match for a query
• Improve search engine rankings by helping Google understand what the webpage content
• Drive more qualified traffic and sales

The Buyer Journey in SEO?

It is important to understand the buyer journey to make sure that you are targeting the right keywords for your audience.
The buyer journey is a term used in marketing and refers to the process that customers go through from first discovering a product or service to the point of purchase. It includes all of the stages that may lead to a sale, such as awareness, consideration, and buying.
The buyer journey is an essential concept because it helps marketers understand how different consumers will interact with their brands at different times.

Types of keywords in SEO

Based on the length, keywords classified into four types:

One word keyword in SEO?

This type of keyword are Represented by one single word and another name called generic, and it covers a Broad Audience. so It won’t specific audience.

Two word keyword in SEO ?

This type of keyword is Represented by two words and another name called generic, and it covers a Broad Audience, and there is no specific search

Three word keyword in SEO ?

Three words represent three keywords, and it covers a Broad Audience with a specific purpose, but those keywords are majorly high competition keywords, so we cant rank this keyword also.

Long Tail keywords in SEO

A long-tail keyword is a phrase or keyword that has low search volume, and it will Represent more than 3 words. Long-tail keywords have low search volume but also have a high conversion rate.
If you are looking for information about SEO, you might type in “SEO Training in bangalore” rather than “SEO.” It will help your site rank higher on Google because it’s more specific.

Example:
person – 1: Search marketing keyword
person – 2: Search digital marketing course in Bangalore keyword
who will join digital marketing course? Ans: person 2
If you want to increase more conversion then you can use Long Tail Keywords

Conclusion:

The importance of keywords in SEO is not a new concept, and it is essential to understand the power of keywords and how they can help us get better rankings on search engines. Keywords are what people type into search engines to find content online. So, if you want your content to rank higher in Google’s search engine results pages (SERPs), you need to make sure that your content has the right keywords.